Senior Marketing Manager
Pearl Abyss Europe, Netherlands

Pearl Abyss - the company behind the highly acclaimed Black Desert franchise- is seeking a high-performing, innovative, results-oriented Senior Marketing Manager for its European Publishing Office to accelerate growth and reach millions of players across all platforms (PC, Mobile, Console, etc.).

As a Senior Marketing Manager you will lead a passionate marketing team and work with publishing and development teams to build Marketing plans and activation strategies that resonate with European players. You will grow and maintain the European player base with creative marketing plans, barter activations and develop a performance-based player acquisition plan.

You will join a lean but dedicated team working across multiple communities, platforms and games such as Black Desert, and upcoming releases such as Crimson Desert, DokeV and PLAN 8. This position offers an unparalleled opportunity to ensure all Pearl Abyss current and future titles will achieve European goals.

Responsibilities:

• Lead the EMEA Marketing team
• Be actively involved in recruitment, appraisals and support your team members with guidance and advice.
• Work closely with the game studio and functional marketing leads to develop and execute integrated marketing plans for both active and pre-production games.
• Work closely with game teams to provide detailed marketing forecasts and management presentations on a daily, weekly and quarterly basis, including on-demand ad-hoc reporting.
• Identify value propositions and key messages that bond the right players to our games.
• Write creative briefs for internal teams or external agencies to ensure all teams produce best in class creatives which are consistent across all channels and resonate with our players.
• Create internal User Acquisition Marketing strategies, including planning, efficiency analyses and execution phases.
• Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and digital storefront marketing.
• Make recommendations on funnel optimization, flow development, efficiency improvements and overall budgeting and targeting.
  

Requirements

• Leadership skills
• Minimum of 5 years of experience in (GaaS) video games marketing with a shown background of success and results
• Visionaire with creative concepts that can be benchmarked against clear OKRs
• Solid understanding of marketing best practices.
• Experience working with live operations products across a variety of platforms (PC, Xbox, PlayStation, iOS and Android).
• Working with consumer insights, positioning, go to market plans and overseeing execution.
• Deep understanding of free-to-play acquisition, retention and monetization key performance indicators (KPIs).
• Willingness to investigate and improve marketing attribution challenges.
• Experience in - and desire to- performing day-to-day execution and optimization activities.
• Strong influencing skills; effective cross-functional driver.
• Outstanding written and oral communication skills.
• Ability to multitask more than one project at the same time.
• English language capabilities of C1 or higher (reading, writing and speaking).
• Korean language capabilities are a plus.

Benefits

Pearl Abyss Europe B.V. is an equal opportunity employer committed to creating a diverse and inclusive workplace environment. Pearl Abyss Europe B.V. adheres to the EU's GDPR, including the protection of personal data. Personal information will not be disclosed to unauthorized parties and only the information you provide will be utilized during the recruitment process.

Job Rewards and Benefits