Head of PR
Feeld, Netherlands

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Head of PR to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

Public relations has been a key pillar of Feeld’s success. In the last twelve months alone, we’ve been featured in Vogue, The Information and The New Yorker. This role offers the opportunity to shape the perception of dating culture, sexuality, and relationships, and help position Feeld as an industry leader.

You will be responsible for shaping the positive reputation of Feeld with an effective PR strategy, building favourable relationships with key stakeholders, and creating compelling storytelling moments. You will also expand and grow the existing team to a world-class in-house team to match the company's ambitious goals for growth and recognition.

To be right for this role, you should have 7+ years of experience in the PR, communications or similar fields, either at an agency or an in-house team at a start-up to scale-up stage.

Requirements

• Develop and execute PR strategies:
  • Create and implement comprehensive PR strategies that align with Feeld's brand positioning, objectives, and target audience. This includes crafting key messages, identifying PR opportunities, and setting measurable goals.
  • Craft compelling narratives: Develop stories that effectively communicate Feeld's mission, values, and unique offerings. Create engaging press releases, pitches, bylined articles, and other PR materials to generate media interest and coverage.
• Manage media relations:
  • Build and maintain relationships with journalists, influencers, media outlets, and relevant industry stakeholders. Proactively engage with media to secure press coverage, interviews, and opportunities for Feeld's executives or spokespersons.
  • Drive thought leadership: Position Feeld's executives as thought leaders and subject matter experts within the industry. Develop strategies to enhance their visibility through speaking engagements, panel discussions, and contributed articles.
• Coordinate PR campaigns:
  • Collaborate with brand, marketing, growth, and other relevant teams to align PR efforts with broader campaigns. Develop integrated PR plans that support product launches, company milestones, and promotional initiatives.
  • Monitor media coverage and trends: Stay updated on industry trends, news cycles, and relevant conversations to identify opportunities for Feeld's PR efforts. Monitor media coverage, social media mentions, and sentiment to assess the impact of PR campaigns.
• Measure and report on PR impact:
  • Establish metrics and tracking mechanisms to evaluate the success and impact of PR initiatives. Provide regular reports on key performance indicators, media coverage, brand sentiment, and other relevant data to stakeholders.
  • Manage crisis communication: Prepare and execute crisis communication plans to effectively address potential reputational risks or PR crises. Act as the primary spokesperson in challenging situations, providing transparent and timely communication.
• Internal and External collaboration:
  • Collaborate with external PR agencies, freelancers, and contractors as needed. Provide guidance, set expectations, and ensure the delivery of high-quality PR services aligned with Feeld's goals.
  • Internal communication and collaboration: Foster strong internal relationships and collaborate with cross-functional teams, including marketing, communications, product, and executive leadership. Ensure consistent messaging and alignment between PR efforts and the overall company strategy.
  • Team Growth: Grow and mentor the in-house PR and Comms team into a world-class team.

• Proven experience (minimum 7+ years) working in public relations, preferably within the technology or dating industry.
• Strong network of media contacts and relationships with journalists and influencers.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and press materials.
• Demonstrated experience in developing and executing successful PR strategies and campaigns.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Comfortable working with data and analyzing datasets to produce insights for the media or senior leadership team.
• Focused on quality and motivated to uphold the highest industry standards in all projects.
• Strong crisis management skills and the ability to handle sensitive issues with professionalism and discretion.
• Creative

Job Rewards and Benefits