Marketing Manager - Content and Demand Generation
GRESB, Netherlands
Job Description
GRESB a mission-driven organization working to empower stakeholders to decarbonize the real estate and infrastructure sectors is seeking a highly motivated and versatile Marketing Professional to join a dynamic marketing, communication, and events team helping drive more sustainable investments.
This individual will play a pivotal role in supporting the overall marketing and communication efforts of both GRESB and Asset Impact, a newly acquired business unit focused on supporting financial institutions to identify, quantify, track, and compare the forward-looking climate profile of every asset and company in their portfolios.
The role requires close collaboration with global colleagues and a willingness to experiment and adapt based on performance data. Candidates should have a strong background in content development, marketing automation, demand generation, and lead capture techniques.
Responsibilities
- Collaborate with commercial colleagues to develop and implement demand generation strategies and campaigns that align with global marketing and sales efforts
- Collaborate with subject matter experts and data analysts to translate complex climate data insights into accessible and engaging content for audiences with varying levels of expertise
- Collaborate with marketing operations lead to optimize user journeys and marketing automation processes across owned properties
- Create compelling and informative short-form and multimedia content that drives action, including social media posts, email campaigns, LinkedIn advertisements, SEO-rich landing pages, infographics, and videos
- Use data and analytics to measure, test, and improve the performance of content amp; strategies
- Coordinate and manage timelines on marketing projects across GRESB business units, with a focus on Asset Impactdriven projects
Requirements
- At least 5 years of relevant experience, ideally in content marketing, demand generation, or growth marketing
- Bachelor's degree in marketing, communications, or a related field
- Fluency in English is required
- Strong understanding of climate change, sustainable finance, and the ESG landscape
- Proficiency in marketing automation and CRM software
- Knowledge of sales and marketing techniques and strategies
- Ability to create and execute A/B or multivariate tests
- Excellent written and verbal communication skills, with an eye for detail and creativity
Benefits
- Involvement in a fast-growing international organization that is globally recognized as the leading sustainability benchmark for real assets
- Scale-up mentality, fast and flat processes, straight internal communication, low hierarchies, and freedom to operate
- Opportunity to work with highly talented teams in a supportive and flexible environment.
- Familiar atmosphere within a dynamic and positive team at modern and well-located office facilities
- Attractive compensation that matches your experience
- 25 days of paid holidays
- Annual budget of EUR 2.500 for Personal Development
- Company pension plan
- Free public transport to and from work inside the Netherlands.
- Company-provided laptop
- Free and healthy lunch at the office
- We offer relocation support if necessary.
GRESB is an equitable, diverse, and inclusive workplace, one at which all workers regardless of their gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or disability feel valued and respected. We are committed to a non-discriminatory approach to hiring and provide equal opportunity for employment and advancement in all of our teams and programs. We respect and value diverse life experiences and heritages and work to ensure that all voices are valued and heard.
ABOUT GRESB
GRESB is a mission-driven and industry-led organisation that provides actionable and transparent environmental, social and governance (ESG) data to financial markets. We collect, validate, score and benchmark ESG data to provide business intelligence, engagement tools and regulatory reporting solutions for investors, asset managers and the wider industry.
Our vision: An investment industry that plays a central role in creating a sustainable world
Our mission: To provide financial markets with actionable insights, ESG data and benchmarks
Our ESG data and benchmarks now cover over USD 8.6 trillion in real estate and infrastructure value and are used by more than 170 institutional investors to make decisions that lead to a more sustainable world.
We have an engaged community of asset managers who are proud to participate in our annual benchmarking process and a group of inspirational industry part