Martech Specialist
Leads.io, Netherlands
Job Description
We are Leads.io the world’s #1 tech-driven lead generation agency. Leads.io is on the search for a Martech Specialist to complement our dynamic work environment. Your expertise in advertising technology, web tracking, and 1st party data will be instrumental in creating high-impact lead-generation strategies. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?
Key Responsibilities
As the Martech Specialist, you will support Performance marketers, SEO Specialists, Designers, and CRO Specialists with marketing technology expertise. You will lead the design, implementation, and management of the marketing technology ecosystem, driving our digital lead generation efforts to new heights. Being responsible for the creation and implementation of a central web tracking plan for ad creative, targeting, page and funnel optimization, and utilizing that data for marketing activation is not a problem for you.
Other responsibilities are
- Configure, and manage advertising technology platforms to optimize ad campaigns for lead generation.
- Manage web tracking and optimisation using tools such as Matomo, Tag Manager, and A/B testing tools to capture user behaviour, interactions, and conversions on Leads.io's websites.
- Develop strategies to collect and effectively utilize 1st party data from Leads.io's website visitors and customers.
- Craft personalized and targeted campaigns based on 1st party data insights to maximize lead conversion.
- Support campaign, landing page, and lead generation assets optimisation based on web tracking and 1st party data strategies.
- Design and implement event based exclusion, lookalike and retargeting strategies for maximum lead conversion.
- Ensure all ad campaigns are in compliance with relevant data privacy regulations, upholding Leads.io's commitment to data privacy best practices. Maintain stringent data privacy and consent mechanisms.
- Collaborate closely with Leads.io's marketeers, Client Operations, BI, and Dev to ensure lead generation efforts are harmoniously integrated with overall strategies.
- Train and support team members in using ad tech, web tracking, and 1st party data effectively.
- Remain at the forefront of industry trends and emerging technologies in ad tech, web tracking, and 1st party data, bringing new knowledge and innovation to Leads.io.
About Leads.io
Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.
As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.
Requirements
Your qualifications
- Bachelor/ Master’s Degree.
- 3+ years of experience in marketing technology, with a specialization in ad tech, web tracking, and 1st party data.
- Proficiency in advertising technology platforms (e.g., Facebook Ads, Google Ads), web tracking tools (e.g., Matomo, Tag Manager), and CDP/CRM systems.
- Strong understanding of data management and privacy regulations (e.g., GDPR, CCPA).
- Experience with 1st party data collection, segmentation, and targeting strategies.
- Strong problem-solving and project management skills.
As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team!
Benefits
What’s in it for you?
- 25 holidays per year with 8% holiday pay
- Hybrid working/working from home allowance
- An open and inclusive culture that fosters personal growth and initiative
- Knowledge sessions hosted by internal and external experts
- Daily lunches at the office
- Flexible working hours
- Provided equipment (Macbook, mouse/keyboard)
- Access to mental health support through OpenUp is o