Campaign Marketing Manager (m/f/d)
SkyCell AG, Netherlands
Job Description
Born from a single question, innovation is in our DNA. Having recently celebrated our 10-year anniversary, we are a diverse and quality-conscious company, which has set itself the goal of transporting temperature-sensitive medicines in a more reliable and sustainable way. Long story short, we help save lives and preserve the environment.
Our goal? To continue to advance towards zero loss in the pharma supply chain, worldwide.
If you're a Campaign Marketing Manager with a creative mindset, a collaborative nature and a strong background in B2B SaaS marketing - this could be the role for you:
Here's what you'll do:
- Campaign Management: Plan, create, and execute marketing campaigns across various channels, including digital marketing, content marketing, email marketing, and more, to achieve business objectives
- Awareness strategy: Develop and execute a brand awareness strategy for each market segment and ensure consistent brand messaging and visual identity across all marketing materials and channels.
- Collaborate with the product owner and Business Development team to ensure that marketing efforts are aligned with product development and sales objectives
- Content Creation: Work closely with copywriters and designers to create engaging and informative campaign materials, including blog posts, whitepapers, case studies, etc., to increase brand awareness and generate leads
- Lead Generation: Generate high-quality leads through various marketing channels and nurture them through the sales funnel
- Analytics and Optimization: Use data and analytics tools to measure the performance of marketing campaigns and make data-driven decisions for continuous improvement
- Market Research: Conduct market research to understand industry trends, customer needs, and the competitive landscape, using this information to shape campaigns
Requirements
This is what you'll need:
- Extensive experience in B2B SaaS marketing; experience in software for pharma, supply chain or airlines is a plus
- Strong understanding of SaaS marketing strategies and best practices
- Demonstrated experience in independently managing marketing campaigns and driving results
- Proficiency in marketing tools, content management systems, and analytics platforms
- Collaboration and communication skills to work effectively with internal and external stakeholders
- Adaptable to changing market trends and technologies
- Passion for logistics and supply chain solutions
- Excellent written and verbal communication skills
Benefits
What we can offer you:
- Flexible working hours for work/life balance
- Interdisciplinary and varied projects
- Diverse and global work culture/ environment
- Possibility to work for an environmentally conscious company
- Unique opportunity to actively shape processes
Why SkyCell:
We are looking for people who challenge the status quo and thrive on making a difference to people and the world around us. That’s where our Marketing team play a pivotal role and you could be a part of it.
The Marketing Department at SkyCell is dedicated to enhancing SkyCell's online and offline presence. We strive to elevate our brand image and effectively communicate our unique value proposition. Through innovative strategies, our goal is to drive brand awareness, attract customers, and nurture relationships, all of which contribute to the growth and success of SkyCell in the pharma logistics industry.
This role will also work exclusively with our SECURE team; SECURE is a next-generation visibility platform that helps airlines and pharma companies to maintain the availability of the correct stock of products and assets at the right time and place.
Learn more about our software at secure.skycell.ch.
We are Innovative Award Winners:
We’re driven by our core values and guided by our collaborations, purpose, and employees. Our commitment to changing the face of medical supply chains, making them safer, more secure, and more sustainable resonates strongly with every one of our employees; we’re therefore incredibly proud to have been certified as a Great Place to Work alongside being awarded a sustainability rating of Gold by EcoVadis.
If you would like to know more about us, visit www.skycell.ch and search #WeAreSkyCell on LinkedIn.
To become part of our journey and make a difference click apply and we will be in touch!
Please contact Lucy Slough, Talent Acquisition Specialist if you have any questions ().
SkyCell AG is proud to be an equal opportunities empl