Head of Marketing
DGB Group, Netherlands
Job Description
This is us:
DGB is a purpose-driven project developer specializing in nature-based solutions, managing high-quality projects that emphasize ecosystem restoration, conservation, and biodiversity enrichment.
Through our projects, products and services, we aid companies in understanding and committing to environmental improvement, assessing their environmental footprint, developing strategies for environmental solutions, and communicating their progress on sustainability transparently.
We are at the forefront of innovation, seeking a visionary Head of Marketing to harness the power of Hubspot, analytics, and customer feedback to propel our brand to new heights. If you're passionate about data-driven strategies, excel in building engaging funnels, and are a maestro of market surveys, your next big challenge awaits!
What You'll Do:
- Strategize with Data: Use comprehensive analytics to craft marketing strategies that resonate.
- Master Funnel Dynamics: Build seamless funnels that convert leads into loyal customers.
- Engage Through Insights: Design and execute surveys that capture the voice of our customers, turning feedback into action.
- Lead with Purpose: Inspire a team of marketing professionals, fostering innovation and collaboration.
- Bridge Visions: Work closely with Content and Sales to create a unified, impactful approach.
We're Looking For:
- Hubspot Prodigy: You've got proven success with Hubspot's suite, from CRM to email marketing and beyond.
- Data-Driven Decision Maker: Your decisions are backed by analytics, with a knack for interpreting complex data into actionable strategies.
- Creative Surveyor: Expert in designing surveys that not only engage but enlighten.
- Leadership Excellence: You're not just a manager; you're a mentor, ready to lead a team to greatness.
In this role your primary duty is to oversee the collection, verification, and management of project field data ensuring its accuracy, completeness, and compliance with established protocols. This position involves a blend of field coordination, data management, and GIS expertise to support the operational and strategic goals of our projects.
The results of your work are: Insightful data-driven market intelligence obtained through comprehensive analytics and surveys.
Requirements
- Hubspot Expertise:
- Certified in Hubspot’s suite of tools with a minimum of 3 years of hands-on experience.
- Proven track record of utilizing Hubspot for CRM, CMS, email marketing, inbound marketing, social media, and analytics to drive marketing success.
- Strong analytical skills with experience in data-driven decision-making.
- Ability to leverage marketing data to craft strategies that meet business goals.
- Proficient in analyzing campaign performance and adjusting strategies based on insights.
- Demonstrated experience in building and optimizing marketing funnels.
- Knowledgeable in creating targeted content and interactions at each stage of the funnel to guide potential buyers towards conversion.
- Skilled in designing, executing, and analyzing surveys to gather market intelligence and customer feedback.
- Experience in using feedback to inform marketing strategies and product development.
Benefits
At DGB, we believe that our employees are our most valuable asset, and we are committed to providing a supportive and rewarding work environment. As a publicly listed company on the Amsterdam Euronext stock exchange with ticker code AEX:DGB, we offer a range of benefits to our employees that reflect our commitment to their success and well-being.
One of the unique benefits of working at DGB is that all of our employees receive share options, which provide the opportunity to share in the company's success and growth. As a publicly listed company, we are committed to creating value for our shareholders, and we believe that our employees should share in that success.
In addition to share options, we offer a competitive compensation package that includes salary and incentive-based bonuses. We also offer a range of professional development opportunities.
At DGB, we believe that our success as a company depends on the success and well-being of our employees, and we are committed to providing a supportive and rewarding work environment. Whether you are just starting your career or looking to take the n