Global B2B Marketing Specialist (Mid-level)
Studyportals, Netherlands
Job Description
Studyportals has disrupted the way universities all around the world recruit international students.
In 2020, our websites received ca. 37 million unique users. Students around the world use our platform, searching for their best matching education. At the same time, we help educators to diversify their (international) student population.
This makes us the most popular study choice platform worldwide.
If you believe international education can change the world, then join us and make that difference happen!
As our global B2B Marketing Specialist, you will help Studyportals grow its global brand awareness among universities around the world. You are a T-Shaped marketeer with wide experience in branding, content creation, online lead generation campaigns, event coordination, and online advertising.
You will feel right at home in our university (B2B) marketing team, including our visual designer, copywriter, product manager, and client experience manager. You will report to our University (B2B) Marketing Director and you will of course work closely with our commercial leadership across the world.
Your main activities include:
- Develop marketing plans with specific objectives across different channels and segments; align plans with commercial leadership
- Execute digital marketing campaigns to generate qualified leads for our sales teams
- Manage our corporate website content
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- Manage marketing campaigns budget
- Set up scalable marketing processes (and turn them into semi-automated processes through smart tooling); measure amp; optimise conversion amp; ROI
- Support sales teams with marketing materials’ production, in collaboration with product owners and creatives
- Coordinate and help execute our own marketing events, such as webinars and trainings
- Coordinate and support conferences participation, including planning, travel arrangements and logistics (events management)
- Act as the Studyportals Brand Ambassador in any activities we deploy
Requirements
Skills and Qualifications
- Bachelor's degree in Marketing, Business or any Related field. We are open to alternative paths as long as you showcase the desired level of thinking!
- You have at least 2 years’ work experience
- You are an all-round T-shaped marketeer, with a focus on performance marketing (lead gen, lead nurturing, online advertising)
- Excellent written and verbal communication skills
- Proven experience developing digital marketing plans and campaigns
- Strong project management, multitasking, decision-making skills and doer mentality
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools (such as ClickDimensions, Microsoft Dynamics, Hubspot, Clickmeter, or similar)
- Increased attention to details
- Tech-savvy
Preferred Qualifications
- Proficiency with online marketing and social media strategy
- Higher education sector work experience
- Background in B2B marketing
Benefits
- A full-time position, with full-on perks.
- 25 days paid leave (with the possibility to buy/sell 5 extra days).
- Competitive salary, including an excellent, performance-based bonus scheme (we like to give credit where credit is due).
- An annual personal development budget because personal growth is KEY!
- A discount for a collective insurance package with AON, covering public and private insurances, from healthcare and home insurance to car and liability insurances.
- Extras that make life more interesting such as a laptop of your choice, fresh fruit, coffee and tea in the office, beer Fridays etc.
- Get on a career path, not just on another job.
- A great company environment that is serious about fun with everything we do. That includes frequent memorable team events, table tennis, slide, etc.
- The opportunity to make our world a little better. Be at the core of the growth phase of a study choice giant that the global market is desperately waiting for.
- Located in the vibrant Strijp-S area in Eindhoven. An exciting hub of entrepreneurship, technology and design, just 10 minutes from the city centre and 15 minutes away from the airport.