Influencer Marketing Campaign Manager for IMA
MediaMonks, Netherlands

As an Influencer Marketing Campaign Manager, you will be responsible for managing several mid-level campaigns on a project basis. From start to finish you are the key point of contact for the client, as well as the key point of contact for IMA team members during execution.

You will lead various campaign teams throughout campaign execution, consisting of several specialists such as Digital Marketers, Designers and Influencer Specialists. Throughout the campaign execution, you will manage collaborations between some of the top brands and influencers in the tech, retail, beauty and lifestyle industries for which strong project management skills are crucial. You will gain in-depth knowledge of our network of bloggers, vloggers and social influencers. With this knowledge, you will oversee the optimal matchmaking, together with our matchmaking team, between our influencers and the international brands we work with. You will write briefings and be expected to independently reach-out and negotiate collaborations and take the lead from A-Z.

In addition, strong account management skills are essential. It is your role to not only lead the campaign team throughout execution but also to lead the client every step of the way and grow the relationship. You are the point of contact for our clients from campaign kick-off to final delivery. Safeguarding timing plans and budgets are your responsibility while keeping our clients happy delivering high-performance campaigns.

Duties and responsibilities:

• Responsible for accounts on a project basis;
  • Build strong relationships with clients during campaign execution
  • Maintain day to day contact with our clients
• Run medium-sized campaigns;
  • Be responsible for the budget management on your running campaigns
  • Be responsible for on-time delivery of your campaigns
• Responsible for the execution, management and quality control of your campaigns;
  • Review the influencer selection and write briefs for your campaigns
  • Reach out to influencers including celebrities and negotiate with influencers and third parties
  • Monitor and steer campaign budgets and make sure set campaign KPIs are met
  • Develop influencer contracts (along with the Legal department)
  • Develop content plannings and review creative content
• Ensure optimal communication within the campaign teams at all stages of the campaign;
  • Show leadership and manage campaign teams throughout execution
• Contribute to producing campaign assets and participate in on-set productioe

Requirements

• 3-5 years work experience in an international digital marketing or advertising agency
• Experience working at either a Media/Talent agency, or at a brand - working with influencers directly
• Strong competencies in campaign and account management
• A strong personality who is able to work autonomously and within a team
• Excellent problem solving skills and high levels of accuracy
• A structured way of working with excellent attention to detail and an eye for quality content
• Experience of working with budgets
• Fluent in English, other languages are a plus

Job Rewards and Benefits