Brand Planning Director
Jellyfish Group Ltd, Netherlands

About the role

Jellyfish delivers full-service digital marketing solutions across the world for a host of impressive brands from our offices in the US, Europe, APAC, LATAM and South Africa. The agency’s award-winning combination of technology and talent help us deliver the full spectrum of strategic planning, paid media, UX, SEO, social media, analytics, creative, content and development solutions.

We are looking for a Brand Planner who can contribute to the work and the culture of Jellyfish, and inspire others to do the same. We are proud of our diversity of talent and seek out open-minded experts who thrive on breaking down barriers between specialisms and across thinking, making and doing.

The ideal candidate will have experience of ad agency or client-side strategy/account planning experience, the ability to solve complex brand and communications challenges in simple, meaningful ways, and know-how to bring consumer insights to life in inspiring creative briefs.

This position is part of the global Brand Planning team, will report to the VP, Brand Planning and will partner daily with all other capabilities at Jellyfish, including media strategy, data science and creative teams. They are responsible for delivering a client’s marketing strategy, based on understanding their brand, audience and commercial landscape, alongside the evolving digital possibilities of channels, data, content and creativity.

We are a rapidly growing agency. Be part of the journey!

Be a champion for brands:

• Develop insightful brand strategies which demonstrate an understanding of critical brand/business challenges, apply the latest marketing theory and inspire creative and communications which positively impact the brands we work with
• Develop a strong understanding of your clients challenges and opportunities, their brand, business and consumers to add consistent thought leadership and expertise in decision making
• Deliver value to clients by understanding where digital fits in to the client’s broader marketing and sales activity and the nature of relevant digital journeys/funnels, be able to articulate clear strategic thinking for both client and agency teams
• Ensure messaging and creative output, brand extensions, brand partners, and brand programs are connected and work together to reinforce the brand growth and target relevance
• Create strategic briefs to initiate and guide any substantial new projects together with the Client Services Account Director

Be the authority of insights:

• Identifying opportunities for research to be used to inform strategic decisions. Working with the market intelligence team to design, commission and analyzing qualitative and quantitative research
• Leverage brand health tracking, ad/campaign tracking, segmentation studies to inform strategy development
• Ensure that partner teams stay connected with the latest consumer and industry trends
• Providing big picture thinking around cultural and consumer trends, initiating provoking discussions and ideas for your clients

Be the glue for our clients communications

• Work alongside media planning and practitioner teams to provide broad direction on which paid and earned media channels are likely to best support reaching desired brand outcomes
• Inspire new ideas and fresh direction, whether in strategy, media, content or creative - keeping a constant eye on category, audience, trends and new news in digital marketing
• Recommend appropriate brand or campaign performance measurement based on good understanding of appropriate KPIs and available tools
• Collaborate with and draw on the expertise of the wider planning and analytics teams and media/creative specialists for all of the above

Be the champion of inspiring creative briefs:

• Ensure that briefs are inspiring, based on consumer insights, include a clear and single-minded message, and are in line with strategic objectives
• Partner with creative teams (internal and external) to deliver creative work that brings brands bring to life
• Be comfortable with bringing disparate expertise, thinking and methodologies together to uncover new ideas

Requirements

• Experience developing brand, digital marketing, content and communication strategies, with a demonstrable fluency in broader brand and commercial thinking (distinct from pure ‘media planning’)
• A channel-neutral outlook and curiosity around what's possible in digital media and marketing
• The ability to define and interrogate audiences and digital behaviours, drawing out hypotheses and fresh insights from data and desk research sources
• Experience developing competitive and landscape analyses, brand positioning and brand architectures
• Comfortable

Job Rewards and Benefits