Product Marketeer
Keylane, Netherlands

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Master's Degree
Total Vacancies
1 Job
Posted on
May 10, 2021
Last Date
Jun 10, 2021
Location(s)

Job Description

At Keylane, our Mission is to empower the insurance amp; pension industry to change through technology. Our Mission leads us on the path to achieving our Vision of being the leading SaaS platform provider for the insurance amp; pension industry in the Benelux, DACH amp; Nordics. We are looking for a hands-on, experienced Product Marketeer to work alongside us in our daily Mission, contribute towards our Vision and play a leading role in product marketing for Keylane.

Key about your team of experts
Together with our Marketing amp; Communications, Product Management amp; Development, Business Development and Delivery teams you will lead the product marketing activities. Your key stakeholders will be Marketing amp; Communications, Product, Sales amp; Delivery Management and the Executive Directors for the business domains.

Your KEY responsibilities will include

  • Marketing Insight: Build deep insight in the Insurance and/or Pensions market and the competitive landscape.
  • Contribute towards go-to-market plans and develop product marketing strategy.
  • Technology trends: Identify trends, especially the ones that are an opportunity for Keylane.
  • Value Propositions: Develop and maintain core value propositions of Products amp; Strategies
  • Product Literature: Translate product characteristics and vision into market oriented content and communications.
  • Product Pricing: Lead and guide pricing of products and related communications.
  • Content Creation (in multiple languages): thought leadership blogs, white papers, presentations, digital campaigns etc.
  • Sales Proposals amp; RFX: Input and storyline support of sales proposals, calls for RFX.
  • Sales enablement: guide value proposition communication towards prospects and customers.
  • Develop Partner Eco-system: evaluate partners, product fit, integration v/s plug-in, joint demos, joint presentations, joint propositions, etc.
  • Analyst Briefings: Gartner, Celent, etc. gather insight and input, deliver analyst and vendor briefings, lead product business amp; technology communications.
  • Reporting and optimising: Create concise, insightful and easy to read reports on key data to turn into learnings for further Product Marketing strategy optimisation.


To be successful as a Product Marketeer, you are a pragmatic, hands-on and enthusiastic team member. You will work together with our central Marketing amp; Communications team based at the head office in Utrecht, the Netherlands, align activities and work with the relevant central and regional teams across Keylane to deliver. Collaboration and cooperation are therefore key elements in your daily work.

Your key skillset amp; expertise

  • You have successfully completed your University program (Degree; BSc or MSc)
  • You have at least 5+ years of relevant work experience
  • You have experience in (pre-)sales and/or consultancy
  • You thrive on staying up-to-date on the latest market trends and technology developments and innovations and are a true SaaS believer!
  • Interest in the FinTech industry
  • You have (product) content development skills and can independently develop value propositions, knowledge articles, sales materials, market and technology based marketing materials, reports and briefings
  • You have a can-do mentality: you are independent, hands-on, pro-active, creative, energetic, flexible, decisive, solution oriented amp; result driven
  • You have an eye for detail, work systematically and can set priorities well
  • You are near-native/fluent in Dutch/Danish, both written and spoken. And fluent in English.
  • You are a team player and can perform and multi-task under extreme pressure and a dynamic environment
  • You have sound analytical and strong presentation skills and comfortable with public speaking
  • You are genuinely interested in working in an International environment and a Software Development amp; IT Consultancy setting
  • You are eager amp; willing to travel (abroad) as needed

Job Specification

Job Rewards and Benefits

Keylane

Information Technology and Services - Amsterdam, Netherlands
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