VEED.IO is an online video editing platform that makes creating videos easy and accessible to everyone. Millions of people around the world use our products to tell stories, create content, grow their audience, and more. Most of these people have no experience making videos!
We're at a super interesting stage right now: two years ago, we had no staff and no money, and now things are going really well: we are the fastest-growing video editor in the world, we are profitable and we are building out the product.
The challenge
When we started VEED, we were just focused on getting users to try our product now, we can see that there are so many other opportunities for growth. Our product is constantly improving, and our users can’t always keep up when we ask customers what they are missing in our tool, they often mention features that we already offer. There is a massive opportunity here: we can do a much better job at telling the story of how our product and brand is evolving, and we are looking for a Product Marketing Manager that can help us do that!
Do you want to help build the video tools of the future? This is your chance!
What you will be working on
- Defining our core messaging and positioning We want to be consistent in how we talk about VEED and how we talk to our users. *Based on user and competitor insights, you’ll define frameworks that help us position our products, and how we should talk about them. All of this has to resonate with our customers so that they feel at home with our products
- Go-To-Market Strategy Every time we release something new, you will work closely with product, growth and sales to define and drive the go-to-market strategy. Identifying the right segments, positioning, messaging, and adoption tactics for new and existing products
- Research Video is an exciting space, and there is a lot happening! You’ll develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities. You will become the go-to expert on the needs, behaviours and motivations of our users, and market trends around videos and content creation. You will continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem
- Experimentation You understand that we won’t get everything right on the first go, so you drive campaigns and experimentation plans to increase conversion
Reach out if...
- You want to shape product marketing at a fast-growing company You will be making a massive impact, and be helping to shape the role of marketing at VEED. You will be our first product marketing manager, but probably not the last, so it is a great moment to join us
- You have a proven track record We are a young company and at this stage, we need people that have been through this before. You have worked on successful SaaS products and made them even better
- You like the hustle and wear many hats We are still at an early stage of our company’s growth you have to be very comfortable in ambiguous environments and doing many different things. You set your own goals and your own agenda on how to achieve them
- You’re a researcher and know how to apply the insights You deeply understand the value of data and love talking to our customers. You like diving deep into things and know how to process that into actionable insights
- You’re a superb communicator You will work with a group of super-talented product managers, salespeople, and support. Together you have to solve really complex problems, so you need to communicate well and be able to have good discussions with domain experts. You understand that good marketing is a product of internal and external communication
Come join us!
Our entire team is remote and always has been!
As long as you are happy, we are happy. You will have the freedom and autonomy you need to make decisions and do your best work. Our team is smart, energetic, extremely talented, and driven. We do not take ourselves too seriously, but we all love what we do.
Oh, one more thing! We would really encourage applications from ALL candidates. Our team is diverse in every way possible and we want to keep it that way :)