Senior Social Media and Content Manager
Photobox Group, Netherlands
Job Description
Role - Social Media and Content Manager
Contract - Permanent
Brand - albelli Photobox Group
Location - Amsterdam
Are you a community builder who has shaped your marketing career in social media and content? Then we might have the role for you. The albelli-Photobox group is looking for a seasoned social media manager to oversee our organic social media and content strategy, and execution; to drive community building, engagement, and create a community of brand fans and advocates across our European markets.
Work with us
albelli and Photobox Group have merged to create a leading player in the online European Photo Product and Gifting market. Together we now serve a pan-European customer base of over 7 million customers, supported by our 1,150 colleagues across the United Kingdom, the Netherlands, France, Spain, Germany, Norway and Sweden. We are focussed on inspiring our customers to easily make beautiful photo products and bring their special moments to life.
You’ll be a key member of the albelli-Photobox group’s pan-European brand team, helping to build a more emotional brand that resonates with our customers and gives longer term reasons to bond. You’ll lead a team, with internal and external agency support, and manage budgets for content, activations and boosting.
Some specific day-to-day responsibilities will include the below:
- Together with the team, you will refresh and execute an insight-led, pan-European, organic social media strategy with close integration to paid social, mobile/app marketing, brand and product marketing teams
- Work with the team, to set clear goals to grow audiences, create engagement, connecting organic social tactics with paid-social commercial goals
- Focus on creating a pan-European approach that balances local needs with scalability and efficiency
- Partner closely with internal creative studio managers on new tactics and formats; and in general, raise the level of creative in organic social media
- Build close relationships with market managers to ensure awareness of plans, clarity of calendar and clear R/R.
- Continuously monitor social performance against KPIs, lead monthly/quarterly reporting, identifying learnings and opportunities
- Oversee publishing and boosting on social media platforms, support the team as needed and add tools/automation to increase efficiency
- Create and manage a brand-partnership, influencer, and activation strategy that aligns with our brand vision
- Be the in-house expert on social media for marketing and creative discussion, challenging assumptions and guiding on best practices
- Work with the wider team on managing the content and blog calendar across markets. Ensuring content speaks to our brand purpose, engages our customers, and encourages advocacy and customer retention
- Work closely with SEO team on content strategy and operations
- Inspire growing team to become ever more expert in social media, content strategy and deliver game changing tactics for our family of brands
- Manage development, goals and career path for direct reports
- Coach team member and intern on social media best practices, identify educational opportunities and help them grow in the industry and the organization
Requirements
- You have pan-European experience managing social media presence for an organization across multiple markets
- You have proven experience building social media strategies that drive audience growth, engagement, and brand love
- You are firmly on the organic side of social media, but with an understanding of how organic tactics can benefit by working together with paid-social activities to improve results
- You have experience with content strategy, both creating for blogs and how to use to populate a content plan in to inspire customers in social.
- You understand the mechanics of boosting and ad-manager and how to use them to grow Facebook and Instagram audiences
- You have proven experience with influencer marketing, using influencers to build brands, and to promote products
- You are an expert in using social listening tools, and using it to gain insights, drive strategy and inform reactive content at a local level
- You stay up to date on the latest trends in social media and look for new opportunities to engage with audiences
- You are well versed in the various formats in key platforms such as Instagram, Facebook. Experience with Pinterest or TikTok a plus
- You have at least 6 year’s experience in organic social media with a year or two experience managing others
Benefits
- A fast-growing e-commerce environment
- An international company hosting over 50 nationalities
- Competitive compensation, relocation support, and lots of benefits